Jason Kruger

Jason Kruger is a dedicated online marketing tech expert with a passion for helping coaches and entrepreneurs enhance their online presence. With a background in IT management and a degree in computer science, Jason brings a wealth of technical expertise and a logical approach to online marketing solutions. His journey began in 2009 when he attended an internet marketing conference with his dad, sparking a deep interest in helping others establish and grow their online businesses. Since taking the leap to start his own business in 2013, Jason has focused on assisting predominantly coaches, providing services ranging from website and membership site development to setting up comprehensive online marketing systems. Jason is committed to simplifying online marketing tech to help his clients grow their businesses without the overwhelm, leveraging his experience to find the right tools and systems that are not only effective but also easy to use and scalable. As a proud South African living in the UK, Jason's heart remains connected to his roots, and his passion for helping others shines through in every project he undertakes.

RapidLauch Coaching Websites - Jason Kruger

Introducing RapidLaunch Coaching Websites: A New Era for Coaches

Why I Created RapidLaunch Coaching Websites A Brief History of My Web Design Journey My adventure in web design began over 20 years ago, with WordPress entering my toolkit around 2009. Before WordPress, I hand-coded websites using HTML and CSS, but WordPress revolutionised my approach, enabling me to deliver websites that clients could manage themselves. […]

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Ultimate Guide to Coach Website Creation: Reflect Your Unique Style

In today’s digital age, a website is more than just an online business card for coaches; it’s the cornerstone of your professional presence and a crucial tool for connecting with potential clients. Yet, the process of creating a website that accurately reflects your unique coaching style and philosophy can often seem overwhelming. That’s where I

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Google’s 2024 Email Authentication Update: Enhancing Email Security

Understanding Google’s New Email Authentication Requirements for 2024: A Comprehensive Guide In the digital era, email communication plays a pivotal role in both personal and professional realms. However, this convenience often comes with a downside – the constant threat of spam and phishing attacks. To combat this, Google is set to introduce new email authentication

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The Power of Personalisation: Enhancing Your Email Campaigns

If there is one strategy within digital marketing that can deliver a significant impact, it’s the personalisation of email campaigns. Many businesses, both big and small, are realising the potential of personalisation, reaching out to customers with tailored messages designed to engage and delight. In this blog post, I delve deep to understand how personalised

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The Ever-Evolving Canvas: Why My Website is Never Complete

Ever walked past a carpenter’s home that is eternally under construction? Windows half-installed, a staircase yet to be complete, or the front porch always being refurbished. The carpenter, whose profession is to build others’ homes, always seems to leave their own on the back burner. Sound familiar? Are you the digital equivalent of that carpenter

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Unleash the Power of Email: A Step-by-Step Guide to Launching a Successful Newsletter Campaign

In today’s digitally connected world, email remains a powerful tool for businesses to engage their audience, build customer relationships, and drive conversions. If you’re looking to start an email newsletter or campaign, you’re on the right track! In this comprehensive guide, we’ll explore the steps to launch a successful email campaign that captures attention and

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The Silent Haunt: How Does Not Having A Website Impact Your Business?

Allow me to share something about Mr Baker, well-known for his culinary artistry. His cakes were said to be made by the undiluted sweet stuff of dreams. Despite the accolades and proverbial word-of-mouth reputation, Mr Baker fell into oblivion after a few years. So, what brought about his downfall? He didn’t have a website. In

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Google Workspace Versus Microsoft 365: Which is Best for Your Small Business?

As a small business owner, choosing the correct productivity suite can profoundly impact your operations. Your decision can either uplift your business or become a bottleneck to your growth. The two most popular contenders, Google Workspace and Microsoft 365, come head-on in this decision-making arena. Let’s take an in-depth look into their pros and cons

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Digital Marketing 101: A Comprehensive Guide to Transforming Small Businesses into Global Phenomena

In the vast ocean of commerce, small businesses often face colossal challenges in trying to establish their presence. Enter digital marketing – the lifeline that has revolutionised how small businesses compete in this expansive arena. Armed with digital marketing strategies, even the smallest ventures can tap into the global market, acquiring a massive customer base

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