Your website is a very important part of your business.
With attention spans ever decreasing, you only have less than 7 seconds to grab their attention.
This makes it increasingly difficult to keep potential leads and clients on your website.
There are 4 critical questions that your website should answer.
They help you to show visitors to your site how you can help them without you making it all about you.
The 4 critical questions are:
1. Who is this for?
This allows you to identify and show who it is that you help. Is there a specific type of business or is there a specific niche that you help?
2. What do you do?
This describes how you help your ideal client. Do you have a system or a process that you follow to help you get the results for your clients?
3. Why should I care?
This is the reason why they should take note of who and how you can help them. What’s the reason for them to work with you?
4. What now?
This is the action that you want the visitor to take. Do you have a specific call to action that you want them to take such as book a call with you or download your lead magnet?
I have created a video where I go through an example in a bit more detail.
Please let me know what you think.