TechTuesday Newsletter

Ever landed on a website and felt an irresistible urge to click on a button? Maybe it said, “Learn More,” “Grab Your Deal,” or “Join Us.” That, my friend, is the magic of a compelling Call to Action (CTA). Today, let’s dive deep into the world of CTAs and discover why they’re so crucial for your online endeavours! What is […]

Have you ever wondered how some businesses manage to stay in touch with their customers, keep them informed, and even drive sales, all through the magic of email? Welcome to the fascinating world of email marketing! What is Email Marketing? At its core, email marketing is the use of email to promote products, and services, or simply to nurture relationships […]

The Power of a Content Calendar for Small Businesses I hope this newsletter finds you well. Today, I want to share some insights on a powerful tool that can revolutionise your content strategy: a content calendar. As a small business owner, you might be juggling multiple roles, and managing your content might seem like a daunting task. But, with a […]

Building a small business is no small task, and in today’s world, your online presence is a critical part of that growth journey. Selecting the right social media platform can seem like a daunting challenge with so many options available. That’s why we’re breaking down the task into digestible insights to help you make the best decision for your business. […]

I hope this newsletter finds you well. Today, I am embarking on a journey through the exciting world of digital marketing. With over a decade of experience in this field, I’m thrilled to help you navigate this essential aspect of any successful modern business. So sit back, relax, and let’s explore Digital Marketing 101 together. What is Digital Marketing? Digital […]

I’ve got an exciting new video up on the channel, and it’s all about making the most of your email marketing strategy. The title is “Should You Be Using MailerLite Instead of ActiveCampaign?” I know, it’s a BIG question. Email marketing systems are critical to automating your online marketing emails, nurturing leads, and storing information about prospects. Therefore, choosing the […]

Dive into my recent evaluation of ActiveCampaign as I explore if it’s still a powerful tool for your business in 2023 Happy Tuesday! I am back with another weekly dose of TechSimple Marketing wisdom.  This week, I am tackling a question I have debated for the last few weeks – “Do I Still Recommend ActiveCampaign to my Clients?” As many […]

Over the last few weeks, I’ve been reflecting on the transformative power of YouTube, especially for small business owners. Harnessing the potential of YouTube can propel your brand to unprecedented heights. Why is YouTube so crucial for small businesses? Simply put, it’s an unparalleled stage for storytelling, customer engagement, and brand promotion. The magic of YouTube lies in its accessibility […]

I hope this email finds you in good spirits. I was recently on a call with my email deliverability mentors and one of the topics for discussion was the recurring concern that continues to hamper the effectiveness of many companies’ email marketing strategies—cold emailing. Cold emailing, or the practice of sending unsolicited emails to recipients who have not expressed an […]

I hope this email finds you well. This week, I want to address an issue that’s been on my mind and is relevant to all businesses: The risks of relying too heavily on social media, specifically Facebook, for your business operations. I have just uploaded a video to my YouTube channel where I share my personal experience with Facebook after […]